8.5% avg engagement 10× industry benchmark 3.2× purchase intent $13B cosplay market San Diego · California 8.5% avg engagement 10× industry benchmark 3.2× purchase intent $13B cosplay market San Diego · California
Fan-Native Talent Management

Elite brands,
meet authentic
fandom.

We manage the cosplay and fandom creators that culture's most passionate communities already follow — and turn brand budgets into organic cultural moments.

Trusted by brands that define culture
CASH APPCERAVECRUNCHYROLLHOYOVERSE MCDONALD'SNETFLIXSONYSUPERCELL WEBTOONPOPEYESMINISOKAJA KAYOUNAMI MATCHAGOOD MOLECULESKPOP DEMON HUNTERS

Don't navigate
culture without
a guide.

Fandom communities are fiercely protective. One misstep — a misunderstood reference, a tone-deaf partnership — can turn brand love into backlash overnight.

Without authentic voices and cultural fluency, even the biggest budgets fall flat.

You don't just need reach. You need trust — and trust lives inside the creators these communities already listen to.

40M+
Combined reach
8.5%
Average engagement
3.2×
Community purchase intent
$13B
Community annual spend

The premier
gateway to
culture's most
powerful voices.

We transform brand objectives into campaigns that resonate authentically inside the passionate communities shaping modern culture.

Elite Access

We exclusively manage the world's most sought-after cosplay and fandom creators. The talent you can't reach through a DM.

Cultural Translation

We turn brand objectives into campaigns that speak the native language of each community — tone, references, and all.

Proven Results

Our creators deliver measurable impact for the world's most discerning brands — and we report it, end-to-end.

From brief to
cultural moment.

Every campaign runs on the same four-step engine — the operational backbone behind every launch, drop, and activation we deliver.

01 / 04

Discovery

We translate your objectives into authentic fandom narratives — the story each community will actually lean into.

02 / 04

Creation

Our creators craft culturally resonant content with meticulous attention to character, detail, and comedic timing.

03 / 04

Activation

Strategic distribution across the platforms where fandom lives — coordinated drops, not isolated posts.

04 / 04

Amplification

Community engagement drives organic reach, earned media, and measurable ROI — reported campaign-by-campaign.

Partnerships
built for scale.

Three ways to work with us — from single-moment activations to long-term category ownership. Every engagement is structured, managed, and guaranteed.

Tier 01
Spark
Single-creator campaigns for product launches or event activations. Perfect for testing Fandom waters with elite execution.
  • 1 elite creator
  • 1–2 pieces of content
  • Platform-native briefing
  • Usage rights for paid
Brief this tier
Tier 03
Ambassador
Long-term partnerships with dedicated creator teams. For brands seeking sustained presence and category ownership.
  • Ongoing creator roster
  • Monthly content cadence
  • Event & convention presence
  • Exclusive category lock
  • Dedicated account team
Brief this tier

Proven fandom
impact.

HoYoverse needed to launch a new character into the cosplay canon — and wanted it to trend on day one. Here's how we delivered.

HoYoverse × Fandom Threads
Launching a character
into the cosplay canon.
Challenge
Generate social buzz around their Anime Expo booth launch — and make the new character feel like she already belonged to the community.
Solution
Four top-tier creators developed their own character interpretations — adding humor, style, and fan-native storytelling across a coordinated multi-day rollout.
Results
3M
Impressions in 72 hours
100%
Positive engagement rate
#1
Trending on launch day
0
Paid media required

They speak the
internet's language
fluently.

"

We had the product and the budget, but we lacked credibility within the community. Fandom Threads didn't just give us reach — they translated our brand culturally. The engagement and purchase intent shattered the metrics of any traditional agency we've worked with.

ML
Mia Lee
Marketing Director
"

Tapping into a passionate community is a massive risk if you don't speak their language. Fandom Threads didn't just protect our brand from feeling like another corporate ad — they turned our campaign into an organic cultural moment.

AC
Ava Carew
Brand Strategist

Let's build
legendary
campaigns.

Ready to access culture's most powerful voices? Fandom Threads delivers the unfair advantage — elite talent access, cultural intelligence, and execution that drives measurable results. We respond fast.