– Fan-native talent management
elite brands,
meet authentic
FANDOM
We manage the cosplay and fandom creators that culture's most passionate communities already follow - and turn brand budgets into organic cultural moments.
trusted by brands that define culture
CASH APP CERAVE CRUNCHYROLL HOYOVERSE MCDONALD'S GOOD MOLECULES KPOP DEMON HUNTERS NETFLIX SONY SUPERCELL WEBTOON POPEYES MINISO KAJA KAYOU NAMIMATCHA
– THE PROBLEM
DON'T NAVIGATE CULTURE WITHOUT
a guide
Fandom communities are fiercely protective. One misstep - a misunderstood reference, a tone-deaf partnership can turn brand love into backlash overnight.
Without authentic voices and cultural fluency, even the biggest budgets fall flat.
You don't just need reach. You need trust - and trust lives inside the creators these communities already listen to.
combined reach
%
average engagement
purchase intent
community annual spend
– your gateway
the premiere gateway to cultures most
powerful voices.
We transform brand objectives into campaigns that resonate authentically inside the passionate communities shaping modern culture.
elite access
We exclusively manage the world's most sought-after cosplay and fandom creators. The talent you can't reach through a DM.
CULTURAL TRANSLATION
We turn brand objectives into campaigns that speak the native language of each community - tone, references, and all.
PROVEN RESULTS
Our creators deliver measurable impact for the world's most discerning brands and we report it, end-to-end.
– THE OPERATING SYSTEM
FROM BRIEF TO
CULTURAL MOVEMENT.
Every campaign runs on the same four-step engine the operational backbone behind every launch, drop, and activation we deliver.
01 / 04
DISCOVERY
We translate your objectives into authentic fandom narratives, the story each community will actually lean into.
02 / 04
creation
Our creators craft culturally resonant content with meticulous attention to character, detail, and comedic timing.
03 / 04
activation
Strategic distribution across the platforms where tandom lives, coordinated drops, not isolated posts.
04 / 04
amplification
Community engagement drives organic reach, earned media, and measurable ROl reported campaign-by-campaign.
– partnership tiers
partnerships built for
scale.
Three ways to work with us, from single-moment activations to long-term category ownership. Every engagement is structured, managed, and guaranteed.
TIER 01
SPARK
Single-creator campaigns for product launches or event activations. Perfect for testing Fandom waters with elite execution.
–
- 1 elite creator
- 1-2 pieces of content
- Platform-native briefing
- Usage rights for paid
TIER 02
Story Arc
Multi-creator narrative campaigns that build momentum over time. Our signature approach for major releases and drops.
–
-
3-6 coordinated creators
-
Cross-platform rollout
-
Narrative arc design
-
Community monitoring
-
Campaign reporting
TIER 03
ambassador
Long-term partnerships with dedicated creator teams. For brands seeking sustained presence and category ownership.
–
-
Ongoing creator roster
-
Monthly content cadence
-
Event & convention presence
-
Exclusive category lock
-
Dedicated account team
– case study
proven fandom
impact.
HoYoverse needed to launch a new character into the cosplay canon and wanted it to trend on day one. Here's how we delivered.
– HOYOVERSE X FANDOM THREADS
LAUNCHING A CHARACTER
INTO THE
cosplay canon.
Challenge
Solution
Impressions in 72 hours
Trending on launch day
%
Positive engagement
Paid media required
– your gateway
They speak the
internet's language
fluently.
– THE OPERATING SYSTEM
Let's build legendary
campaigns.
Ready to access culture's most powerful voices? Fandom Threads delivers the unfair advantage — elite talent access, cultural intelligence, and execution that drives measurable results.
We respond fast.
phone
+1 619 852 8475
contact@fandomthreads.net
response time
Within 24 hours
