– Fan-native talent management

elite brands,

meet authentic

FANDOM

We manage the cosplay and fandom creators that culture's most passionate communities already follow - and turn brand budgets into organic cultural moments.

trusted by brands that define culture

CASH APP  CERAVE  CRUNCHYROLL  HOYOVERSE  MCDONALD'S  GOOD MOLECULES  KPOP DEMON HUNTERS  NETFLIX  SONY SUPERCELL  WEBTOON  POPEYES  MINISO  KAJA KAYOU  NAMIMATCHA

– THE PROBLEM

DON'T NAVIGATE CULTURE WITHOUT

a guide

Fandom communities are fiercely protective. One misstep - a misunderstood reference, a tone-deaf partnership can turn brand love into backlash overnight.

Without authentic voices and cultural fluency, even the biggest budgets fall flat.

You don't just need reach. You need trust - and trust lives inside the creators these communities already listen to.

combined reach

%

average engagement

purchase intent

community annual spend

– your gateway

the premiere gateway to cultures most

powerful voices.

We transform brand objectives into campaigns that resonate authentically inside the passionate communities shaping modern culture.

elite access

We exclusively manage the world's most sought-after cosplay and fandom creators. The talent you can't reach through a DM.

CULTURAL TRANSLATION

We turn brand objectives into campaigns that speak the native language of each community - tone, references, and all.

PROVEN RESULTS

Our creators deliver measurable impact for the world's most discerning brands and we report it, end-to-end.

– THE OPERATING SYSTEM

FROM BRIEF TO

CULTURAL MOVEMENT.

Every campaign runs on the same four-step engine the operational backbone behind every launch, drop, and activation we deliver.

01 / 04

DISCOVERY

We translate your objectives into authentic fandom narratives, the story each community will actually lean into.

02 / 04

creation

Our creators craft culturally resonant content with meticulous attention to character, detail, and comedic timing.

03 / 04

activation

Strategic distribution across the platforms where tandom lives, coordinated drops, not isolated posts.

04 / 04

amplification

Community engagement drives organic reach, earned media, and measurable ROl reported campaign-by-campaign.

– partnership tiers

partnerships built for

scale.

Three ways to work with us, from single-moment activations to long-term category ownership. Every engagement is structured, managed, and guaranteed.

TIER 01

SPARK

Single-creator campaigns for product launches or event activations. Perfect for testing Fandom waters with elite execution.

  • 1 elite creator
  • 1-2 pieces of content
  • Platform-native briefing
  • Usage rights for paid

TIER 02

Story Arc

Multi-creator narrative campaigns that build momentum over time. Our signature approach for major releases and drops.

  • 3-6 coordinated creators

  • Cross-platform rollout

  • Narrative arc design

  • Community monitoring

  • Campaign reporting

TIER 03

ambassador

Long-term partnerships with dedicated creator teams. For brands seeking sustained presence and category ownership.

  • Ongoing creator roster

  • Monthly content cadence

  • Event & convention presence

  • Exclusive category lock

  • Dedicated account team

– case study

proven fandom

impact.

HoYoverse needed to launch a new character into the cosplay canon and wanted it to trend on day one. Here's how we delivered.

– HOYOVERSE X FANDOM THREADS

LAUNCHING A CHARACTER

INTO THE

cosplay canon.

Challenge

Generate social buzz around their Anime Expo booth launch and make the new character feel like she already belonged to the community.

Solution

Four top-tier creators developed their own character interpretations adding humor, style, and fan-native storytelling across a coordinated multi-day rollout.

Impressions in 72 hours

Trending on launch day

%

Positive engagement

Paid media required

– your gateway

They speak the
internet's language

fluently.

– THE OPERATING SYSTEM

Let's build legendary

campaigns.

Ready to access culture's most powerful voices? Fandom Threads delivers the unfair advantage — elite talent access, cultural intelligence, and execution that drives measurable results.

We respond fast.

phone

+1 619 852 8475

email

contact@fandomthreads.net

response time

Within 24 hours

elite brands, meet authentic fandom